A feature I rarely see implemented is the customized contextual help. As a user, I’ve never actually used this feature myself, but I’m sure that many people do; in any case, it’s nice to provide some hand-holding for less experienced users.
The contextual help feature is a descending tab which can be seen in the top right of pages where available. Let’s take a look at how the contents can be changed.
After setting this up, you should see the menu entry for the custom post type. You should be able to add posts, view the post list in the admin and also visit the published posts on the website.
As I mentioned there are a lot of things you can modify when creating a post type. I suggest looking at the arguments list in the Codex for a full description of each option and the possible values.